Get in touch

I'm Sam Mertens.

I build brands, software and trading bots. Every drawing on this page is plotted from a real number of mine.

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Move over the drawing. The photograph is underneath.Drawn live from a photograph.

Sam Mertens in a navy blazer and white shirt
AI answers215K Search167 countries Advertising2.92x Automation63% Trading bots4,255 tests

Google's AI quotes my pages.

215K times in ninety days.

  • 94K of them in the last four weeks
  • 346 pages picked up by AI answers
Search Console chart of impressions in AI features, 215K over three months
The red chip is where my page sits in the answer. One bar is one day. Search Console, AI features, to 10 November.

One euro in, €2.92 back.

2.92x across seventeen months of ads for a brand I built and sold.

  • €48,242 spent on ads
  • €140,840 came back in sales
  • 4.32x on the best campaign, €33,086 back on €7,659
One euro goes in at the top, the red coins are what came back. As reported by Meta, September 2024 to March 2026.

A pipeline that grades itself.

63% of the advice it wrote was judged right.

  • 1,119 pieces of advice written
  • 930 judged, after waiting for the result
  • 5 pipelines running unattended
One slip is ten pieces of advice. Read the account, write the advice, wait for the result, stamp it.

Trading bots, tested the long way.

Demo money only

4,255 test trades replayed across three years of market history.

  • 57 charts on one desk
  • 9 strategies in code
  • 1 demo account, no real money
The balance line of the demo trading desk
Gold by the week. A red bar counts the test trades replayed that week. Demo money only.

From zero to sold.

A brand I started from nothing in September 2024 and sold in March 2026. Store, ads and email built by me.

Store dashboard for November and December 2024 showing $174,771.71 total revenue
One parcel is $1,000 of orders. Red is on the dashboard, ink is derived from the same dashboard.
$357K

Store revenue in the first four months.

$174,771.71 of it sits on the dashboard above.
124K

Followers, grown from the first post.

My own written count. The account went with the sale.
€529K

Lifetime store revenue.

An estimate, and labelled as one.
Sam Mertens

Hi, I'm Sam.

I start brands of my own, then build the systems underneath them.

I write the code myself: dashboards, pipelines, content engines and trading bots.

Partner at an advisory firm that connects founders with capital.

  • Brands
  • Search and AI
  • Advertising
  • Automation
  • Trading software

Get in touch.

Tell me what you are building, and what you would want to see proven.